Cheryl Crichton

Cheryl Crichton

Helps small businesses stop wasting money on marketing

Watertight Marketing Certified Practitioner, MCIM Chartered Marketer and mentor

Tuesday, 21 May 2019 11:07

Measuring your Marketing Effectiveness as a Start-up

[3 minute read] I regularly get asked by Bristol-based recruitment specialist Adlib Recruitment to share some pearls of wisdom on marketing. In this article, we talk about metrics and measurement, but as you will find out, I don't always believe the numbers. Read the full article over on Adlib's website here »

Wednesday, 25 October 2017 16:47

Would you like to spend a month a year in Bali?

[3 minute read] I recently got asked to blog for Watertight Marketing about how becoming Watertight can give you the freedom to leave your business for a month without worry...

Wednesday, 24 January 2018 08:27

What can we learn from The Fall’s emotional connection?

The Falls emotional connection[3 minute read] I was saddened to hear of the death of Mark E Smith today. He formed the edgeland punk band The Fall after attending a Sex Pistols gig in Manchester in 1976...

Thursday, 17 August 2017 06:40

How to double your customer base

Bottomless Budget blog circular[4 minute read] In this guest article for Bristol Recruitment agents Adlib, I talk about the approach and success I've had in working with growing businesses who do not have giant marketing budgets. Pop over to the Adlib website and read the full article here »

Sunday, 09 July 2017 11:48

Fonts can influence the buying decision

Alphabet iStock round 150dpi[3 minute read] All small business owners want to find and engage as many techniques as possible to help people buy from them.

A small, but very important (and sometimes overlooked) method is being careful with the type faces you use in your PR and marketing (and not just in your logo and on your website).

Wednesday, 12 April 2017 12:44

Marketers are not the social media experts you think they are

Not the Twitter experts you thinkI recently penned a bit of a thought provoking piece over on LinkedIn exploring the notion that everyone seems think that marketers 'just do social media'. Find out what I think about that by hopping over there now Go to LinkedIn »

Monday, 23 January 2017 17:48

Scaling the solo entrepreneur's marketing mountain

I've penned another blog for the fabulous people over at Watertight Marketing. In it I've looked at some ways you, the the solo entrepreneur, can tackle the tasks of marketing one step-at-a-time...

Tuesday, 10 January 2017 12:12

3 reasons your marketing CV isn't standing out

curriculum vitae circle

We all know there’s an art to creating a good CV. And if you’re applying for a marketing role, there is absolutely no excuse for selling yourself poorly. I’m no recruitment expert, but I’ve been involved in interviewing numerous marketing candidates, so I’d very happy to share with you what I look for....

Thursday, 13 October 2016 15:15

Tips on how to write a blog

I get asked 'What is a blog and why blog?' quite a lot. In this longer than usual article I've pulled together some basics and given some tips to business-strength blogging and why it could be right for you, your business and your customers.

Thursday, 13 October 2016 10:54



If you have any questions at all about marketing, advertising, or design, I'd be happy to hear them. Or, I've compiled a list of some of the ones i get asked the most below.




How long should by blog be?

I think the question should be 'How long has your audience got to spare to read your blog?'. Blogging is part of the Awareness and maybe Trial stages of the buying journey, so a person is still getting to know you. They may give you 5 minutes of their time to read your content, so aim for 500 words. Longer articles can be offered at other stages of the journey.


Where do I put my blog on my website?


Do I nee imagery to go with my blog?


Why bog at all?


What is SEO?


What is meta data?


What is a CMS?



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