Free resources on marketing and the digital world in general. Please help yourself.
Do you like a good business book? We do too, and as well as reading bucket loads of online blogs and articles from around my industry, we can also recommend the following business books for any budding business owner. Some of these are a little old, but in our opinion, still hold true today:
- Think Digital First by Warren Knight »
- Time Mastery by Karen Meager and John McGlachlan »
- Unmarketing by Scott Stratton »
- Valuable Content Marketing by Sonja Jefferson and Sharon Tanton »
- The Numbers Business by Della Hudson »
- Anything by Ted »
- Watertight Marketing by Bryony Thomas (of course) »
- Key Person of Influence - Daniel Priestly »
Award-Winning Marketing Book
Watertight Marketing is a proven and powerful approach captured in the best-selling book by Bryony Thomas. It has has been designed and refined over the last decade or so across over 1000 companies. With your copy, and the companion toolkit it unlocks, you have the entrepreneur's essential manual for marketing that supports every step of the sale.
Follow this proven and powerful methodology, with the support of the growing community of experts and peers, to step off the rollercoaster and take calm, confident steps towards sustainable sales growth.
Please speak to me if you are interested in getting your hands on a copy, or joining the online programme that accompanies the book. You too could soon be a step closer to a long-term and sustainable marketing plan for your business.
In addition, if you are interested in becoming a licensed practitioner enabling, you to work with Watertight Marketing with your own customers, please also get in touch.
Free Touchpoint Leak™ Traffic Light Report
This is Watertight Marketing's unique diagnostic tool that maps your marketing against our Touchpoint Leaks™ framework to show you where to focus your marketing efforts.
As a licensed practitioner, and for a limited period, I am able to open up a free version of this powerful diagnostic tool for my network. If you are interested in undertaking this quick review, please get in touch and I'll get you set-up (some tiny tiny terms apply).
Watertight Webschool (previously 'Masterplan') is your step-by-step path to marketing clarity. It will give you the confidence to make the marketing decisions and investments to underpin sustainable sales growth, in the long-term.
Comprising a comprehensive suite of online companion courses and resources, you will be supported in embedding the Watertight Marketing methodology in your business.
Free Learning Account
Register for a free Watertight Webschool Learning account to get access to some of the courses for free, or buy credits to access the entire portfolio.
- Free Course: How to Use Your Copy of Watertight Marketing
- Free Course: 4 Steps to Sustainable Sales
- Free Course: The MDs Essential Marketing Checklist
Find out more about Watertight Webschool here and how it could help you create sustainable marketing plans that support long-term sales results. growth.
Watertight Marketing Academy
(Government funded apprenticeship scheme)
If you are looking for an apprentice to fill your marketing resources gap, Watertight Marketing can help. Please feel free to ask us about it or visit the Watertight Marketing website for full details.
Downloads and How Tos
These are all free sources ready and waiting for you. Please feel free to share them with colleagues and friends. More hints, tips and how to guides are added all the time, so please keep coming back to see what's new (or ask me about my PDF series).
- How to write a marketing brief (Free download from Watertight Marketing website)
- How to structure a case study (Solid Sources Blog)
- How to get the whole team on board with social media (Solid Sources Blog)
If you’re putting together a brief for some marketing activity, or planning on having a marketing conversation with someone any time soon, getting to grips with the most commonly used jargon could help.
So we were going to write a big long list for you, but there are so many good ones out there already, we just thought we share some of our favourites.
- For general marketing jargon busting, you can't beat the E-Consultancy »
- For more technical stuff, Mathew Wood's guide is quite good »
This is just a selection of the things we find interesting. Please also feel free to read our case studies and events pages, or get in touch if you have a particular challenge you would like to discuss.