Meet Cheryl

Cheryl Crichton is a Chartered Marketer and mentor with the CIM, which means you and your team are in safe hands if you need consultancy, mentoring and coaching in the business of marketing. She is also a licensed practitioner with Watertight Marketing, whose methodology is proven in identifying where a business is leaking customers, and therefore profit, and how to fix those leaks.


Cheryl CrichtonCheryl worked in London in the early 90s where she cut her teeth in the agency world on brand communications. It's there she started to develop her client services skills and in 1994 ran a small creative agency in Covent Garden working in the entertainment and automotive sectors.

After 10 years she headed West to be closer to her family and to develop a career as an independent consultant. She never looked back and, as well working with her own clients, has worked with some of the region's most well known agencies on some pretty interesting accounts. 

What Cheryl thinks...

"I understand the pain business owners feel when they see their own money being wasted on marketing that doesn't work. Proven by being a Watertight Marketing Master Practitioner, I am experienced enough to spot when that is happening and get great satisfaction from guiding businesses away from that waste."


Cheryl has been an independent adviser and marketing delivery expert since 2006.

Some of the brands she has worked with include, Amalgam Modelmaking, Aspen Healthcare, Blank UK, Bruichladdich Distillery Company, Gradwell, Cathay Pacific, cxPartners, LloydsTSB, First Response Resuscitation & First Aid Training, Nissan, Orange, Parmley Technologies, TSB, RedSpot Self Storage, RTS Group, The Walt Disney Company, Trollbeads, WH Smiths and Wicks.

They all had different challenges, and projects ranged from researching and developing 12-month small business communications plans and building triumphant websites, to helping a major high-street bank create a completely new bank and rebrand over 1,500 items of literature.

Chartered Marketer

Cheryl is a MCIM Chartered Marketer with the Chartered Institute of Marketing, which means reassurance of her capabilities for when working with you. As previously mentioned, she is also mentors on the CIM's own mentioning programme, which means your team is in safe hands if you need mentoring or coaching. 

Watertight Marketing Master Practitioner

WM MasterPractitioner full colour no date

She is also licensed to work with the framework, tools and techniques of the award-winning small business marketing book Watertight Marketing by Bristol author Bryony Thomas. Cheryl has been licensed sine 2014 and undertakes regular training to keep her license current.

• Read Cheryl's Watertight Marketing profile here »
• See Cheryl's full profile on Linkedin here »
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You can find out more about Watertight Marketing and profit leaks in the 'What' section. The book 'Watertight Marketing' by Bryony Thomas is now in its second edition.

A few more words about Cheryl: 

MaximiserArrangerPositiveReliableA bit silly.

You might also like to know that Cheryl's favourite film is Bladerunner, colour is pink, and she volunteers a lot for health care sector. She can also do the Rubik's Cube and drive a tank (not at the same time). 

Cheryl helps growing businesses stop wasting money on marketing. Have you got some marketing challenges that you're battling with?

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